Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.
7UP Zero Sugar Lemon Lime Soda, .5 L bottles, 6 pack
Looking back at Sprite's refreshing redesign from 2022, by Sjors Roelofs
5 refreshing drink rebrandings that are sure to catch your eye : DesignWanted
5 refreshing drink rebrandings that are sure to catch your eye : DesignWanted
7up BrandStruck: Brand Strategy / Positioning Case Studies
7UP Zero Sugar Lemon Lime Soda, 12 fl oz cans, 12 pack
My wife wanted Sprite. I got her 7up. She wrote this on the bottle. : r/funny
Agency Masala on Instagram: @pepsico gave the freshest rebrand to @7up with a punchy UPlifting design. 🤩 The canny new packaging looks a lot more exciting than before. 💯 The 7UP rebranding
7UP Global Brand Restage by PepsiCo Design & Innovation
7up: Fresh New Look. Same Great Taste., 2023
Bright, Bold, and Fresh: 7Up's New Packaging Redefines the Classic Beverage. - Agency Masala
7Up: America's Favorite No More
The Meaning and Evolution of the 7UP logo - Free Logo Design
7Up's first “major” brand overhaul in over seven years is punchy, but simple
7Up Turns to Electronic Dance Music to Lift Spirits -- and Sales