The new Philips Hue lightstrip mounts to your TV and syncs with what's on-screen - The Verge

The new Philips Hue Play gradient lightstrip sticks to the back of your TV and lights up based on what’s playing on-screen. It was announced by Signify during IFA 2020.

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Philips Hue 55 Smart TV Light Strip - White and Color Ambiance LED Color-Changing TV BackLight - Sync with TV, Music, and Gaming - Requires Bridge and Sync Box - Control

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The new Philips Hue lightstrip mounts to your TV and syncs with what's on- screen - The Verge

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TV Mount / Bracket Philips HUE Lightstrip Gradient