Brands like Tile have been making smart tags for a while. However, the market suddenly surged when Apple announced its own smart tag AirTag.
Apple AirTag vs. Samsung SmartTag Plus vs. Tile Pro - The Verge
SmartTags: 8 must-know tips for using Samsung's answer to AirTag and Tile - CNET
Samsung Galaxy SmartTag Review
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How Samsung's new SmartTag compares to Tile and Apple AirTag - Gearbrain
SAMSUNG Galaxy SmartTag Bluetooth Smart Home Accessory Tracker, Attachment Locator for Lost Keys, Bag, Wallet, Luggage, Pets, Glasses, 2021, US Version, Black : Electronics
Apple AirTag vs Tile vs Samsung Galaxy SmartTag: which tracker is best?
AirTag vs. Tile and SmartTag: Which Tracker Is Best for You? - CNET
AirTag Alternatives: Tile vs. Galaxy SmartTag Specs, Prices and Features - Video - CNET