Dr. Robert Cialdini: The Psychology Powering Influence and Persuasion - Guy Kawasaki

Dr. Robert Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle. His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life.

Guy Kawasaki - Dr. Robert Cialdini The Psychology Powering Influence and Persuasion

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