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BMW speaks out on “misinterpretation” of new logo - Design Week

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Marc Mielau, BMW’s vice president of brand, discusses the company’s identity update — and clears up confusion about the new transparent logo.

BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

2014 BMW 328i xDrive Gran Turismo: What's It Like to Live With?

BMW speaks out on “misinterpretation” of new logo - Design Week

BMW speaks out on “misinterpretation” of new logo - Design Week

BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

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BMW speaks out on “misinterpretation” of new logo - Design Week

The VW Dieselgate case is an intere sting story of